Author: Mark Finlay
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Should I Manage Google Ads Myself or Use an Agency?
Should you manage Google Ads yourself or use an agency? Compare skills, time, fees, ownership and lead quality before choosing…
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Google Ads vs SEO: Which Should Your Business Use?
Compare Google Ads and SEO by speed, cost, control and customer value. Learn when to use either approach or both,…
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What Are Negative Keywords in Google Ads and Why Do They Matter?
Learn how negative keywords in Google Ads reduce irrelevant searches, how match types work and how to avoid excluding valuable…
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What Is Performance Max and Should Your Business Use It?
Understand Performance Max, when it may suit your business and what to check before launch. Includes an anonymous Essex home…
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What Are Google Ads Keywords and How Do They Work?
Learn how Google Ads keywords, match types and search terms work. Choose relevant themes and avoid paying for searches with…
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Broad Match vs Phrase Match vs Exact Match: What’s the Difference?
Compare broad, phrase and exact match in Google Ads. Learn how to choose match types, review search intent and test…
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What Is the Google Ads Search Terms Report?
Learn how to use the Google Ads search terms report to spot irrelevant traffic, find useful searches and judge results…
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What Is Quality Score in Google Ads?
Understand Quality Score in Google Ads, its three components and how to use it. Learn why a higher score does…
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How Does the Google Ads Auction Work?
Learn how the Google Ads auction works, what affects Ad Rank and click costs, and why the biggest budget does…
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How Do You Know If Your Google Ads Are Actually Working?
Find out whether your Google Ads are working by checking tracking, enquiry quality, sales and acquisition costs. Read Colne Digital’s…