Author: Mark Finlay

What Is a Good Cost Per Lead in Google Ads?

Understand a good Google Ads cost per lead using enquiry quality, close rates and customer value. Includes clear calculations and…
Why Am I Getting Google Ads Clicks but No Enquiries?

Getting Google Ads clicks but no enquiries? Check search intent, forms, tracking and landing pages before spending more. Read Colne…
How Much Should a Small Business Spend on Google Ads?

How much should a small business spend on Google Ads? Plan a budget around customer value, click costs and qualified…
How Much Does Google Ads Cost in the UK?

Google Ads costs depend on your market, keywords and budget. Learn how click costs, daily budgets and management fees affect…
How Long Does It Take for Google Ads to Work?

Learn how long Google Ads takes to work, what the learning period means and how Colne Digital monitors new campaigns…
What Are Google Ads? A Beginner’s Guide to How Google Ads Work

Learn what Google Ads are, how campaigns work, where adverts appear and how to assess costs and suitability for your…